The series addresses the issue of the woman emancipation at the crossroad of the West and the East. The images of independent, self-sufficient and integral women are contrasted against the backgrounds of an average Russian city where time has stood still and the whole surrounding dictates the will of the melancholic resignation.
The eastern concept implies that even a successful, smart and beautiful woman can only be a whole when paired with a man, while in the western world a man is not at all a key element for the self-realization of a woman. Paradoxically, the East European (and particularly Russian) cultural tradition absorbed both these ideas, thus charging a modern woman with ever growing over-responsibility and making her constantly strive to keep up with the men. At the same time she is a consumer and a commodity. Under the pressure of the society and especially of her own, she is in a permanent state of both competing for her place next to the man and presenting of herself.
