I attended to a lecture by Andy Goldsworthy where he demanded to turn our view to nature and all the beauty that It’s got to offer. In this series I tried to maintain the dialogue proposed in my book Impronta in which pictures were taken in an urban scenario representing different images in a figurative way . Scenes that suggest very different dreamlike visions to the real object. His images of IMPRONTA are authentic puzzles of creativity and imagination to be completed by his point of view and the beholder. This psychological phenomenon is called “pareidolia”.
Now I wanted to get away from the confort zone with still takes me to exhibit in cities such as New York, Berlin, Paris, Seoul or Mexico. Now I want my pictures to be alive, I took pictures of living being to represent other living beings in a figurative way.
professional category
Organic Pareidolias (Series)
DESCRIPTION
AUTHOR
Sergio de Luz (Madrid, 78)
Nearly two decades have passed since his initial stage of self taught although. After a few years he studied fashion photography. He begins to stands out in this field combining it with his first exhibitions, most of them with photos taken with his mobile phone.
Prominent Exhibitions:
INDIVIDUAL
- June, 2011: “Matters of light and depth” – French Alliance (Madrid, Spain)
- May, 2015: “Impronta” – Angel Orensanz Foundation Gallery (Manhattan, NYC)
- June, 2015: “Impronta” – Mad is Mad Gallery (Madrid) PHE15 circuit.
- April, 2016: “Sergio de Luz + Ágatha Ruiz de la Prada” (Paris, France)
- September, 2016: “Impronta” – Llotja del Cánem (Castellón, Spain)
COLLECTIVE
- June, 2011: “the lower east side door” - III ONCE foundation biennial of Contemporary Art (Espacio El Aguila, Madrid)
- June, 2014: “Metamorphosis” - VI ONCE foundation biennial of Contemporary Art (Espacio Centro Centro, Madrid)
- February, 2015: “impronta” – Guest Artist at the Marte Art Fair (Castellón, Spain)
- November, 2015: “Impronta” – Guest Artist at the Berliner Liste Art Fair (Berlin, Germany)
- December, 2016: “Nuclear Era” – International Art Contest of Korea (IDA) – Hongik Museum of Art, HOMA (Seoul, Korea)
Nearly two decades have passed since his initial stage of self taught although. After a few years he studied fashion photography. He begins to stands out in this field combining it with his first exhibitions, most of them with photos taken with his mobile phone.
Prominent Exhibitions:
INDIVIDUAL
- June, 2011: “Matters of light and depth” – French Alliance (Madrid, Spain)
- May, 2015: “Impronta” – Angel Orensanz Foundation Gallery (Manhattan, NYC)
- June, 2015: “Impronta” – Mad is Mad Gallery (Madrid) PHE15 circuit.
- April, 2016: “Sergio de Luz + Ágatha Ruiz de la Prada” (Paris, France)
- September, 2016: “Impronta” – Llotja del Cánem (Castellón, Spain)
COLLECTIVE
- June, 2011: “the lower east side door” - III ONCE foundation biennial of Contemporary Art (Espacio El Aguila, Madrid)
- June, 2014: “Metamorphosis” - VI ONCE foundation biennial of Contemporary Art (Espacio Centro Centro, Madrid)
- February, 2015: “impronta” – Guest Artist at the Marte Art Fair (Castellón, Spain)
- November, 2015: “Impronta” – Guest Artist at the Berliner Liste Art Fair (Berlin, Germany)
- December, 2016: “Nuclear Era” – International Art Contest of Korea (IDA) – Hongik Museum of Art, HOMA (Seoul, Korea)
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