The forest fires raging in the Amazon and Siberia are a reminder that none of us can avoid the impact of climate change. Russia is abundant in natural resources. The heavy resources industry there drives not only Russia’s economy but other parts of the world: the European Union, for example, relies on Russia’s natural gas. Yet, more and more people in Russia are concerned about the environment and its deterioration. In this collaborative project, Baby Apocalypse 2.0, photographer Alexey Ponomarchuk and design collective 2.0 travelled to Karabash,one of the most polluted places in the world, to expose the terrifying consequences of ecological collapse — and prompt us to rethink the way we live.
All the garments for the shoot were made by 2.0 from second-hand and faulty clothing sourced from a humanitarian centre in Ekaterinburg. The brand hails from the polluted Urals area, and for this reason are drawn to recycling and sustainable methods of production.
Baby Apocalypse 2.0 is a dystopian vision of the future, where the inhabitants of the Earth have had to rebuild their lives from wreckage.
