FOOD-iD by mxprivé
"The taste is in the foreground and the product is the star".
This is the credo of most (top) chefs.
FOOD-iD is my attempt to deal with this guiding principle from the point of view and with the means of a photographer.
The taste is not visible, so I focus on the colours and textures that give each product and the resulting dishes their own identity.
My work is very intuitive, so it just so happened that on the day of the shoot I was given a packet of black tissue paper (as packaging material).
The curved and crumpled structure, after spreading out the previously crumpled paper, reminded me of a volcanic crater and fitted perfectly with a handmade small bowl made of black volcanic clay.
The clay gives the bowl an extraordinary hardness as well as a unique character in texture and expression. I arranged everything in front of my kitchen window and took the picture there.
The resulting monochrome rush of colour and the play of daylight and texture of the background enhance the qualities of the food and set it off as the real star of the picture.
amateur category
FOOD-iD (Series)
DESCRIPTION
AUTHOR
In March 2017, Berlin-based "mxprivé" launched his Instagram account.
Originally designed as food account, the visual language was quickly to play an important role. The set up is always designed minimally, so as not to be distracting from the food or the respective dish.
mxprivé follows the wish to put the characteristics (colour, structure, consistency) of the food as well as the product in the foreground through its puristic-aesthetic picture language. In this way he intends to achieve more awareness and appreciation for the food, the dish and the cooking craft in the viewer.
—-
Competitions:
Winner:
Pink Lady® Food Photographer of the Year 2021, "Spayne Lindsay On the Phone"
Finalist:
LICC 2021 - London International Creative Competition
Nominated:
in the 8th edition of Fine Art Photography Awards
Shortlist:
Creative Photo Awards (SIENA AWARDS) 2022
Official Selection:
URBAN Photo Awards 2022
Commended:
Pink Lady® Food Photographer of the Year 2021, "Spayne Lindsay On the Phone"
Pink Lady® Food Photographer of the Year 2018, "On the Phone"
Originally designed as food account, the visual language was quickly to play an important role. The set up is always designed minimally, so as not to be distracting from the food or the respective dish.
mxprivé follows the wish to put the characteristics (colour, structure, consistency) of the food as well as the product in the foreground through its puristic-aesthetic picture language. In this way he intends to achieve more awareness and appreciation for the food, the dish and the cooking craft in the viewer.
—-
Competitions:
Winner:
Pink Lady® Food Photographer of the Year 2021, "Spayne Lindsay On the Phone"
Finalist:
LICC 2021 - London International Creative Competition
Nominated:
in the 8th edition of Fine Art Photography Awards
Shortlist:
Creative Photo Awards (SIENA AWARDS) 2022
Official Selection:
URBAN Photo Awards 2022
Commended:
Pink Lady® Food Photographer of the Year 2021, "Spayne Lindsay On the Phone"
Pink Lady® Food Photographer of the Year 2018, "On the Phone"
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