At first glance, this is a sensual image, perhaps even a boudoir. At the second glance, when the gaze goes down, we notice a blue string between the girl's thighs, which hits, tears off all sexuality from her abruptly. A flesh-and-blood image appears in our head, animal and raw, perhaps even repulsive in nature. The string is supposed to be feisty, it is supposed to cause discomfort. It is an element that the recipient does not expect in this type of photography. Like the salty metallic taste of cherries on a sweet cake.
In ancient times, menstruation was perceived as a gift, women celebrated it and met in circles. The patriarchal world, however, felt threatened by the magic and power that women carried within themselves. So what was once seen as beautiful and pure has become stigmatized and turned into a taboo.
In our European culture, menstruation, which in public has always been indescribable, is still invisible and still treated as a primarily embarrassing time, and this belief is confirmed by advertisements that spread the stereotype of discretion and accurate concealment of menstruation. The blood the ads show is blue, just like the string between the girl's thighs.
