The project aims to raise awareness about food and does so by giving a theatrical spotlight to the very food we absent-mindedly pick up in supermarkets, generally anonymous and packaged, responding to increasingly unconscious and unnecessary needs and habits, both in terms of taste and type. In this series, food becomes an actor and reveals its secrets, its hidden dreams, its soul and its fears, becoming the protagonist of a parallel world to which we should start paying attention, so that its life, and consequently ours, can become better.
The title of each photograph is intended to be a first key to opening up new avenues of understanding, predisposing the viewer to an immediate visual and conceptual dialogue.
The photographs were taken between November 2024 and March 2025.
In developing them, I tried to keep the message alive, even before the photographic technique, so that the story, the narrative and my intentions would prevail over the usual and normally required perfection of still life, which in this case is not perfect. I emphasised the setting with industrial and cold tones to indicate the level of degradation that animals experience today and how dreams can still arise beautifully even from slums.
amateur category
Don't call me FOOD (Series)
DESCRIPTION
AUTHOR
Born in Milan in 1966, I fell in love with photography (and images) as a boy, when in the
1980s Italian designers dictated the new standards of beauty and top models were inimitable and
unattainable icons, while the master Richard Avedon wrote the rules for new compositions
dynamics of fashion photography and National Geographic magazine made us dream of exotic locations
and perfect lighting.
Self-taught in analogue photography for years, I travelled extensively and did some seasonal photography work
at hotels in the Balearic Islands, but I embarked on a much more comprehensive and
professional path when, with the advent of digital photography, I decided to enrol at the MK3 school in
Barcelona: here I finally received the training I had always sought, learning the audio-visual art
in all its expressions and subsequently working with some advertising production companies
in the Catalan capital at the turn of the century.
After a few years, unfortunately, some personal events led me to relegate photography to
a simple hobby for a long period, until in 2024 I decided to finally give it
the space it deserves and has always clamoured for, a creative and expressive need
that I have always felt to be
1980s Italian designers dictated the new standards of beauty and top models were inimitable and
unattainable icons, while the master Richard Avedon wrote the rules for new compositions
dynamics of fashion photography and National Geographic magazine made us dream of exotic locations
and perfect lighting.
Self-taught in analogue photography for years, I travelled extensively and did some seasonal photography work
at hotels in the Balearic Islands, but I embarked on a much more comprehensive and
professional path when, with the advent of digital photography, I decided to enrol at the MK3 school in
Barcelona: here I finally received the training I had always sought, learning the audio-visual art
in all its expressions and subsequently working with some advertising production companies
in the Catalan capital at the turn of the century.
After a few years, unfortunately, some personal events led me to relegate photography to
a simple hobby for a long period, until in 2024 I decided to finally give it
the space it deserves and has always clamoured for, a creative and expressive need
that I have always felt to be
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