Conceptual nominee

It's been proven, that the major cause of today's drinking water shortage is the global meat industry. It has been established, that the entire process of making one kilo of red meat, consumes about 10.000l of valuable drinking water. A rather disturbing insight and just one of the various climate problems caused by the cattle industry, which have been widely silenced by the lobbies involved.

The constantly rising numbers of people being able to afford meat, mean that there is a drastic increase in use of water, meanwhile the beverage industry is buying fountains everywhere in the world, turning water into a consumer good. Year by year water becomes less accessible. It is just a question of time until our disproportional lust for meat will leave us thirsty. It's a ticking time bomb.

Concept, set-design and photography: Alex Libotte
Assistance: Takeuchis

Alex Libotte is a german photographer based in São Paulo, Brazil. He is partner and image director at
Pharus, where he creates image strategies, conceptual visual solutions and develops visual standards and
guidelines, helping brands to express themselves through strong image lead storytelling. As photographer he
visualises the concepts and tells the stories. Alex's work spans across a broad range of disciplines at Pharus,
a creative agency in São Paulo, bringing a fresh approach to each new challenge. Amongst a variety of
projects, he created and shot campaigns for international jewellery house Hueb, developed visual concepts
and photographed stilllife
campaigns for Natura, Brazil's leading beauty brand. To change things up he
developed exhibitions for the likes of Nike and Coca Cola. He expresses his image creating talent through
photography, having shot various editorial projects, advertising campaigns as well as documentary work.

Honorable Mention - International Photography Awards - 2016
Honorable Mention - International Photography Awards - OneShot Competition: Climate Change - 2017