No Fashion Places of America - Human Light Message series - (Series)
DESCRIPTION
The series HUMAN LIGHT MESSAGE is part of the wider project NO FASHION PLACES OF AMERICA and introduces a new element in Yuri Catania's creative process.
The artist, who usually tries to limit or completely avoid post-production, edits the emblematic shots of the middle American landscapes in a very evident way.
Inspired by the famous Hollywood sign, Yuri Catania inserts some light signals in places where the human intervention, in reality, is limited, past or completely non-existent.
It is the beginning of a new experimental path, characterized by words and brief messages, that, at first sight, seem to have a light and pop meaning. The illuminated signs work their way in the framework, in certain cases, they camouflage in the American landscapes. The HUMAN LIGHT MESSAGE challenge the spectator, they invite him to look thoroughly at every detail: they have to be discovered and, once they are identified, they invite to meditate on their significance. Makes a clear statement on the American lifestyle and its constant ever-present invite to consume goods that can be found even in the most remote areas of the country. Everything is on sale,you just need a sign!
AUTHOR
Yuri Catania born and rase up in Italy, live between the United States and Switzerland. From the 2005 work in principal like art director, fashion photographer and videographer for many international brands around the world.
The deepest photographer’s satisfactions and emotions come from his personal fine art project called “NO FASHION PLACES” that is an inner path, an intimate research that catches hidden feelings among the particulars, a keen look that captures the great messages of small things, far from the refined luxury sparkle.
COLLECTIVE SHOWS
Paris, Galerie Perrotin, Art is Hope, curator René-Julien Praz, December 2016
Milan, Mia Fair, American Flag, curator Fabio Castelli, April 2016
Zurich, Photo 16, Forgotten Nepal, curator Adrian Herat, January 2016
Milan, Design Week, No Fashion Places of America, April 2015
Paris, Palais de Tokyo, Art is Hope, curator René-Julien Praz, November 2013
Tokyo, "No Fashion Places of America", Strada Est, September 2015
Milan, "No Fashion Places", White Show, January 2011
Milan, "No Fashion Places", Antonioli, April 2007
AWARDS
2016 - Nominated for Bloom Award by Art Fair Colonia
2014 - Best Fashion Movie of the year at Milan International Film Festival
2012 - Highest Honour for the Black & White Spider Award
